Other neat marketing stuff

We want to help you help your organization. And not just by providing you with great looking ornaments and other brass keepsakes. So, we have come up with some articles that might be of use to your organization. Whether it's web improvements, search engine tips, ways to get the word out about your ornament, or just interesting links to other sites, we have it here. This page is categorized by topic.

Getting, Keeping and Appreciating Volunteers

• Getting New Volunteers: need a hand? Ask the political campaigners
• The Power of Volunteers

Improving your Website/email newsletters

• Put your ornament on your website
• Good email practices
• Get to the heart of your audience with email
• Putting your website to work for your organization
• 10 Online Marketing Strategies for Fundraising in Challenging Times
• Advanced Strategies for your online marketing programs
• Effective Emails that Sell
• Five Tips to Strengthen the Design of your Nonprofit's Website

Tips on Fundraising

• Fundraising: 5 tips for nonprofits in an economic downturn
• Contextual Fundraising
• Smaller gifts may be more valuable than one large gift
• Tap donor interests for new ways of fundraising
• Fundraising - Giving Donors what they want: a relationship with results
• How to make Social Media Fundraising work for you (PDF download)

Donor Relations

• The Best Donors may not be the Rich
• Are you really listening?
• Addressing Donor Skepticism
• Inspire donors by making them the hero

Social Media

• Social Media: A New Approach to Donors
• 5 Ways to Take Advantage of Social Media
• Five Tips to Ramp Up Your Nonprofit's Fanpages
• How to do 'Good' on LinkedIn

Marketing Your ChemArt Keepsake

• 6 ways to leverage your local community as an asset to an annual program
• Grabbing their attention with great advertising
• Effective Direct Mail and Marketing Programs
• Marketing to Emotion: Why Cause Marketing Works

Messaging your Organization

• How to Appeal to a Male Market
• The Power of the Word: Testimonials
• 10 Questions Leaders ask most about Message
• Why message matters
• Identifying roadblocks in the development process 
  

Press and Media

• How to Attract and Create Positive Media Coverage about your organization
• 14 things you should know about the press
• 7 Habits of Highly Effective Blog PR

More

• 9 Must Haves for a Customer-Centric Organization
• How Do You Create Customer Devotion?
• Five Word of Mouth Marketing Strategies You Can Use