6 ways to Leverage your
Local Community as an asset
to an Annual Program

Whether you are creating an annual ornament with ChemArt or using some other avenue to generate yearly interest in your organization, don’t overlook the resources (people and places) in your own backyard to aid in awareness, distribution and eventually the sale of your product. Here are several ways to look anew at your local community:

Get local stores to carry your keepsake

Many of our customers have said that local retail stores have offered to sell their keepsake for them – many donating 100% of the proceeds back to the organization. Organizations such as Friends of Honolulu City Lights and the Wisconsin State Capitol have had tremendous success spreading their inventory throughout local venues. Your local visitors’ bureau or tourism council may also be willing to promote and sell your product, where there is a high visibility of non-native traffic.

Use local artist(s) for the design of your piece

By partnering with a local artist, you show pride and partnership in other ventures in your community. Also, artists often have media connections with local radio, TV, newspapers and websites and blogs. This partnership aids in their exposure, plus gives you the opportunity to branch out into new interest groups.

Hold a contest to determine subject matter/design of each piece

Everyone loves a contest. Get your community involved in ownership of the project and see how fast word of mouth gets your piece – and your organization – on the lips of your community. Also, contests are great local news, which exposes you to more media attention in your community.

Talk to your local Chamber of Commerce

One of the organizations that are best tied to the community, the C of C can often recommend places to either sell your product, or organizations that can help you promote your product in the community.

Work with schools and PTOs

These organizations have some of the best networks into the community. Often, PTOs would consider assisting with any fundraising activities that involve their children – especially of it is for a valiant cause.

Don’t forget staff, volunteers and donors

Your best assets may be right under your nose. Your own internal advocates are the best place to start when looking for deeper ties into the community. Ask for their help and you may be surprised at how far your programs can go!