PETA

People for the Ethical Treatment of Animals (PETA) has grown from a small basement office in 1980 to one of the most recognized organizations establishing and protecting animal rights.With more than one million supporters, PETA maintains that animals are not ours to eat, wear, experiment on, or use for entertainment. Its focus is on areas in which the largest number of animals suffer: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. PETA also works on other issues such as alternatives to the killing of “pest” animals, en-couraging spaying and neutering, and combating the abuse of backyard dogs.

In 1999 PETA began a ChemArt ornament series. The nonprofit group utilized the product to spread awareness of their logo and animal rights issues. The ornament was sold in a catalog that accompanied the member magazine, Animal Times, as well as online. Jen-nie Taylor Martin, PETA’s Director of Customer Service, Merchandise and Literature, stated that online sales account for 80% of sales.

Jennie enjoyed working with ChemArt since “they do almost all the work for you and their proto-types and production proofs have been flawless.” She appreciated having the ornament program as “an easy way for nonprofit members to show their support. Our customers look for the annual ornament in our catalog each year and it nearly always sells out! I can’t imagine the number of complaints we would receive if we didn’t have the annual ornament.”

PETA celebrated its 25th anniversary in 2006 and marked it with a commemorative ornament. Through investigations, influential activism and advertising, PETA has captured our attention and caused the public to consider the rights of animals in an ever-increasing light. To learn more go to http://www.peta.org.

  Download a PDF of the PETA customer success story.