PETA

People for the Ethical Treatment of Animals (PETA) has grown from a small basement office in 1980 to one of the most recognized organizations establishing and protecting animal rights. With more than one million supporters, PETA maintains that animals are not ours to eat, wear, experiment on, or use for entertainment. Its focus is on areas in which the largest numbers of animals suffer: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. PETA also works on other issues such as alternatives to the killing of “pest” animals, encouraging spaying and neutering, and combating the abuse of backyard dogs.

PETA has offered a ChemArt ornament for each of the past seven years. The nonprofit group utilizes the product to spread awareness of their logo and animal rights issues. The ornament is sold in a catalog that accompanies the member magazine, Animal Times, as well as online. Jennie Taylor Martin, PETA’s Director of Customer Service, Merchandise and Literature, states that online sales account for 80% of sales and she expects that percentage to increase.

Jennie enjoys working with ChemArt since “they do almost all the work for you and their prototypes and production proofs have been flawless.” She appreciates having the ornament program as “an easy way for nonprofit members to show their support. Our customers look for the annual ornament in our catalog each year and it nearly always sells out! I can’t imagine the number of complaints we would receive if we didn’t have the annual ornament.”

PETA just celebrated its 25th anniversary and marked it with a commemorative ornament. Through investigations, influential activism and advertising, PETA has captured our attention and caused the public to consider the rights of animals in an ever-increasing light. To learn more go to www.peta.org.

 Download a PDF of the PETA case study