Jimmy Fund

“The ChemArt program provided a new revenue stream for us. It brought new people into the fold that might not have otherwise been donors.” 
 – David Giagrando, Director of Cause Marketing for The Jimmy Fund

 
The Jimmy Fund Hits a Home Run with World Series Collectible

As the official charitable organization for the Boston Red Sox, The Jimmy Fund enjoyed the fun and frenzy of last season’s World Series victory. In honor of the historical event and after receiving inquiries from Red Sox fans and collectors, The Jimmy Fund decided to create a World Series ornament. Having partnered with The Jimmy Fund the previous year, ChemArt’s design and production team went to work and turned around the ornaments very quickly. The limited edition, handcrafted ornament was 24K gold-plated and featured the saying, “From Cursed to First.”

The Jimmy Fund used an integrated approach to promote the collectible-including email marketing, direct mail and donor newsletter advertisements. They were also able to partner with a retailer to sell them on consignment. Based on its success-grossing $200,000, The Jimmy Fund plans to do another program in 2005. One of the key benefits of the program was the breadth of reach it generated for The Fund.

About the Jimmy Fund

The Jimmy Fund supports the fight against cancer at Dana-Farber Cancer Institute, helping to raise the chances of survival for children and adults with cancer around the world. Since its inception in 1948, The Jimmy Fund has raised over $350 million. For more information, log onto www.jimmyfund.org.

 Download a PDF of the Jimmy Fund case study