Corvette Museum

Fans are loyal collectors.

America’s Sports Car enthusiasts are avid “collectors.” That’s why just after the Corvette Museum opened it developed its first ornament with ChemArt for members, fans and visitors in 1995.

Every year a new design is created. The themes vary from celebrating the 50th anniversary of the Corvette to introducing a new model like the ZO6.

The Museum typically receives its new ornament in July allowing plenty of time to promote it during their event season and before the holidays. They market the ornament on their web site, in a two-page merchandise section of their member magazine, America’s Sports Car, and in a biweekly email newsletter to over 22,000 Corvette enthusiasts. The Museum has found that promotion via the web site or through its email newsletter is one of its most profitable marketing tools.

Fans can also purchase the ornament at car shows and at the museum store. For a look at the latest ornament visit the National Corvette Museum Store

 Download a PDF of the National Corvette Museum case study